Growing up in an Indonesian-Chinese family shaped who she is before she even knew it: discipline, accountability, and the belief that hardship is something you move through, not around. Her brother taught her something equally important: that how you respond to a problem matters more than the problem itself.

In 2010, Mercy Corps Indonesia changed her direction. Through the Global Citizen Corps Program, she encountered the MDGs for the first time, and something clicked. What started as awareness became conviction, and conviction became action. For nearly a decade, she has worked to reduce her own environmental footprint while contributing to larger movements, from developing local communities to joining global coalitions fighting climate change.

Thirteen years across fashion, FMCG, fintech, education, and tech gave her something a single industry rarely does: the ability to see the same audience from completely different angles. Moving across sectors wasn’t a detour, it was the learning.

What ties it all together: she believes marketing is one of the most powerful tools for shifting how people think and live. Used well, it doesn’t just sell, it moves people toward something better.

Find her portfolio here.

“live with something or leave with nothing” -Cinthya