After a long time of working in the same field, it can feel boring and the learning curve gets flatten. It’s a different story for me. Over the past 11 years, I’ve travelled diverse landscapes, from Fast-Moving Consumer Goods (FMCG) to agencies, fashion, education, and now finding my niche in the fast-paced world of FinTech. This kaleidoscopic journey has not only enriched my professional repertoire but has also been a cornerstone for cultivating inspiration, knowledge, and a forward-thinking mindset. This journey is not coincidental, it is purposely crafted since the first time I put my foot in corporate work. I knew what I always want is to have broad perspectives rather than deep and focused on a singular. And this is what I have earned so far throughout these experiences:

1. Embracing Change

Each industry switch wasn’t just a career move; it was a deliberate choice to immerse myself in a different sector. This constant change has been a catalyst for personal and professional growth. Navigating through FMCG taught me the importance of market trends and consumer behavior, while agency life honed my adaptability and creativity. The fashion industry brought in a sense of aesthetics and brand image, education emphasized the significance of strategic communication to a niche market, and now, FinTech is a playground for innovation and digital disruption.

2. The Power of Perspective

Switching between industries has granted me a panoramic view of the marketing landscape. The ability to compare and contrast strategies, consumer preferences, and market dynamics across sectors has given me a unique perspective. Recognizing patterns and discerning differences has become second nature, contributing to a well-rounded approach to problem-solving. It’s not just about what works; it’s about understanding why and how it works in a particular context.

3. Validation Through Diversity

While there are various perspectives and approaches, some similarities are found across sectors. This has affirmed fundamental principles. It’s akin to finding a common thread that binds seemingly disparate worlds together. This validation doesn’t just build confidence in existing skills; it encourages a willingness to explore uncharted territories and apply proven methodologies in new contexts.

4. Different Lenses for Problem Solving

Working in industries with distinct demands necessitates a fine-tuned analytical mind. Each sector requires a unique approach, and the ability to critically evaluate strategies ensures relevance and effectiveness. Many companies bring similar problems with different depth and angles, for example: ‘Why are we not moving anywhere with more spent budget?”. What makes this different is the way we see the problems, the nuance of the audience, and many more. With the help of diverse sectors, our brain is trained to see problems and situations from a lot of angles, a lot of different behaviors from the audience, a lot of different reactions we have seen, different channels, different approaches in the visual, etc. Beyond the angles, we are also trained to ask the better questions in our thinking process. This adaptability is a valuable asset, especially in an era where the marketing landscape is in a constant state of flux.

As I reflect on these 11 years navigating the web of marketing, I am reminded that the only constant is change. Embracing change, seeking diverse experiences, and applying lessons learned across industries have been my compass in this journey. The ability to stay inspired, knowledgeable, and ahead is rooted in a willingness to adapt, a hunger for diverse experiences, and a relentless pursuit of creative excellence. In the dynamic world of marketing, staying relevant isn’t just about keeping up; it’s about staying ahead, driven by the wealth of experiences that shape us and the ever-evolving landscape we navigate.