Tays Bakers opened a booth on Jakarta Fair 2015, and suddenly creating concept, theme, and directing everything became one of the points on my to-do list. By everything, I mean like everything, the booth, the social media content, the work flow, the team, and every little thing. Here is a recap video during the event from May 29 to July 5, 2015. Some footage in this video was taken by me.

What makes this experience different is that we didn’t use any outsource person to run the event and we didn’t have Event and Promotion Team. What we did was rolling out the resources we have every day. And at the same time they still run the normal works with sales, purchasing, finance, and all. Gladly everything went very well. Even better, we all suddenly got connected to each other in different departments.